Force1Six created a campaign as part of Public Health Ontario’s Teen Anti-Vaping strategy. Vaping is an epidemic plaguing schools and our campaign focussed on speaking to the target audience (13 to 17 year olds) in a voice that didn’t come across as preachy or was overtly a PSA. By creating the character “Lil’ Vape” and writing a song around the health risks and waste of money that vaping presents, we were able to successfully infiltrate the social feeds of the target audience.